Why use them? Animated GIF’s can bring life into the imagery in your email. They grab attention and making your article stand out. Making a button or image stand out can really improve email campaign results. We used animated GIF’s in the following email campaign for Newport Cove, a waterfront community in Antioch, Illinois to call attention to the video we created and encourage the user to click and view the video on the Newport Cove website. The click rate increased by 15% and there’s no reason why you can’t achieve the same.
See it in action in the Newport Cove Newsletter below.
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